Many people think all it takes to receive huge Instagram engagement are beautiful pictures and relevant hashtags. Utilizing both of these strategies will increase your engagement, but don’t feel like you are confined to just pictures and hashtags. Some of the most engaging posts on Instagram contain long-form written content. Followers are automatically drawn in to long-form written content because it is so rare to encounter on Instagram and other social media platforms.
Indeed, one of my favorite narrative posts on Instagram is the one where I announced the release of my forthcoming book, “The Social Media Marketing Blueprint for Lawyers.” I wrote a couple paragraphs about the book and my reasons for writing it.
This shows that some of the most engaging Instagram posts contain paragraphs, not just hashtags. Think about it like this: the use of certain hashtags gain you access to a certain audience, but what you do with the text and image in your post is how you retain that audience. Your posts either have to contain such a marvelous image that followers will want to keep coming back, or the content will have to provide something of value to them to earn their engagement.