LinkedIn is adding more video capabilities to its platform. The Microsoft-owned social media platform is adding its own version of short, video and photo stories, as well as integrating video chat functionality from Zoom, BlueJeans and Microsoft Teams, according to a LinkedIn blogpost. The Link...

Use this checklist to understand the requirements to meet before outsourcing your social media management to an agency: They should go out of their way to understand your business model, your customers, your overall marketing strategy, and your target market. ✔ They should be passionate about the ...

Overall, social media is more cost-effective than traditional media. The amount of money that is required to run an effective print, TV or radio advertising campaign is far beyond the capabilities of most small businesses. Social media can deliver hundreds, possibly thousands, of impressions at litt...

LinkedIn is the most popular social media platform for professionals. Taking some time to correctly populate your profile will pay dividends when potential clients and referral sources track you down online. Make sure you follow these six tips to establish a killer LinkedIn profile: Include a profes...

Many people think all it takes to receive huge Instagram engagement are beautiful pictures and relevant hashtags. Utilizing both of these strategies will increase your engagement, but don’t feel like you are confined to just pictures and hashtags. Some of the most engaging posts on Instagram c...

I don’t know how many times I’ve already mentioned it, but content is king on your blog and all other social media platforms. The snazziest website won’t matter if you have no content to back it up. What I mostly think of when I am writing content for my website or blog is to answe...

By now hopefully you know about my upcoming book: The Social Media Marketing Blueprint for Lawyers. It is scheduled to be published this fall, and I’m scheduled to speak to bar associations across the country this winter and next spring to preach the gospel of social media to lawyers and law f...